Pantone Color Matching (PMS) is a color matching standard used in the printing industry and is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. Why is this important for you? It allows you to match your branding standards on your pins. All you have to do is specify your pantone colors codes and we will match those colors in designing your pin. In the pin world, the pantone coated C chart is the standard. If you have a logo, you have a standard – most people may not know what those colors are but the person who designed your logo will know what pantone colors were used.