Why Are Soft Enamel Pins So Popular?

Producing Soft Enamel Pins: An Interesting Process

There is a specific way soft enamel pins are made, and the process is interesting because it’s what creates the bright colors and look of an added dimension to the finished pin.Soft enamel pins are die struck which means they are stamped. This leaves recessed and raised portions of the design. The recessed areas are filled with enamel paint which then is air dried. This results in the paint to settle. Because a thin metal line surrounds each of the painted areas, the enamel is held in place on the pin.You can actually feel the raised lines if you move your finger over the pin.But there is no “stock” pin. Our custom soft enamel lapel pins can be made in nearly any size or shape. Thus, the process of manufacturing your pin will accommodate nearly any design you have in mind. As we like to say, it you can dream it, we can make it!

A Great Branding Tool

For businesses offering a product or service, a soft enamel pin is an amazing branding tool. It is probably why so many marketing firms and advertising agencies order them from us.They are ordered in small quantities for a local promotion and by the crate full when there is a national promotion. It’s a great way to stay “top of mind” with customers after an event, following the conclusion of a fund-raising exercise, and even to maintain the enthusiasm of a team.You’re heard of “old” media like newspapers which gets recycled and “new” media such as the internet where everything seems to be temporary? Well, a pin becomes the “forever” media because people often hang onto a pin for years.It’s a great way to make your brand stand out for very little money.If you have any questions or want to see if your idea can be made into a pin, call us at (801) 544-1005.