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Enamel Pins

Why Are Soft Enamel Pins So Popular?

Without question, a custom soft enamel lapel pin is our most-popular style and has been for as long as we’ve been in business.


June 11, 2020


Why Are Soft Enamel Pins So Popular?

Without question, a custom soft enamel lapel pin is our most-popular style and has been for as long as we’ve been in business.It’s not just because they are economical although they are quite inexpensive, costing as little as 60-cents each depending on the pin’s size and the quantity of the order. Rather, it is because they are a high-quality and very durable pin that provides depth to the look. Even better, a soft enamel pin can accommodate almost any design.So, we have customers who use them as a trading pin for baseball and other sports like football, basketball and soccer among other team sports. Businesses order soft enamel pins to use as part of a promotion, a team-building exercise or to acknowledge employees and departments that have done a great job. Volunteer, non-profit and social service organizations find them a great way to thank donors or participants during fund raising drives and other events. We even have had a film festival order several thousand to give to people who bought tickets!The process we use turns out a pin with vibrant colors that people are proud to wear.

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Producing Soft Enamel Pins: An Interesting Process

There is a specific way soft enamel pins are made, and the process is interesting because it’s what creates the bright colors and look of an added dimension to the finished pin.Soft enamel pins are die struck which means they are stamped. This leaves recessed and raised portions of the design. The recessed areas are filled with enamel paint which then is air dried. This results in the paint to settle. Because a thin metal line surrounds each of the painted areas, the enamel is held in place on the pin.You can actually feel the raised lines if you move your finger over the pin.But there is no “stock” pin. Our custom soft enamel lapel pins can be made in nearly any size or shape. Thus, the process of manufacturing your pin will accommodate nearly any design you have in mind. As we like to say, it you can dream it, we can make it!

A Great Branding Tool

For businesses offering a product or service, a soft enamel pin is an amazing branding tool. It is probably why so many marketing firms and advertising agencies order them from us.They are ordered in small quantities for a local promotion and by the crate full when there is a national promotion. It’s a great way to stay “top of mind” with customers after an event, following the conclusion of a fund-raising exercise, and even to maintain the enthusiasm of a team.You’re heard of “old” media like newspapers which gets recycled and “new” media such as the internet where everything seems to be temporary? Well, a pin becomes the “forever” media because people often hang onto a pin for years.It’s a great way to make your brand stand out for very little money.If you have any questions or want to see if your idea can be made into a pin, call us at (801) 544-1005.




We live and breathe custom pins, coins, and patches. After over 20 years of experience in the custom promotional products industry, and creating custom pins for Adobe, Red Cross, Airbnb, Six Flags, and more, we know a thing or two. You could say we're experts, and we'd likely agree with you.

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573 N Main St Kaysville, Utah 84037

*All discounts on custom orders, unless otherwise stated, are only available when combined with retail pricing.