How Do Retailers use Custom Pins?

October 16, 2023

Retailers use custom pins to spread awareness of their company, products, and services. These promotional tools are designed to appeal to customers by featuring their logo or slogan.

This helps customers keep track of where they've seen the pin before-it encourages them to explore other products from that retailer. These pins also come in handy in trade fairs, staff engagement, and customer loyalty programs.

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‍Engage customers

Custom pins are not just promotional items that retailers purchase from a supplier. They are an opportunity for retailers to create a sense of community with their customers. The pins can be used as tokens, rewards, or gifts from the store's brand, and they also allow retailers to generate more revenue from their current customer base.


When it comes to marketing, custom pins can be used in various ways. The most common use case is on clothing, such as a company's branded shirt or hat. They can also be used on promotional materials like brochures or bags or merchandise like cups and mugs.

Custom pins are an effective marketing tool for retailers because they can be created in any shape, size, or design. They can also be customized with a company's logo or slogan.


Retailers use custom pins to generate revenue by attracting customers to buy items that they don't necessarily need because of an emotional connection with the pin itself or its design.

Think of it this way-people who love Disney or other franchises, for example, might buy an expensive t-shirt just because it has their favorite character on it, even if they don't need another t-shirt in their wardrobe.

The same logic can be applied to giveaway pins because they are stylish. People who see them will feel drawn towards buying something at the store just to get a pin. These pins are designed to represent something important to them: family, hope, perseverance, and internal strength.

Loyalty program

Retail brands can give away these pins at events and festivals, trade shows, or they can use them as a perk for customers who spend a certain amount of money at their store.

They can implement a pin strategy in combination with an offer for discounts on purchases made in-store. For example, they might say, "show this pin and get 10% off your purchase," and then have 10% off signs with custom pins everywhere.

Branding and TOMA

Custom pins are a form of branding for the store, and they also allow retailers to generate more revenue from their current customer base. Pins are a fantastic way to help customers remember their visit. In marketing jargon, this is the famous Top of Mind Awareness. It is a critical factor for profitability and business survival.

Employee engagement

Employee engagement is a crucial component for any successful business. From the perspective of a retail store, it matters because good engagement leads to a good customer experience. This, in turn, leads to increased customer loyalty which leads to increased profits.

Retail stores often use custom pins to engage their employees cost-effectively and straightforwardly. These custom pins can be given for various reasons, such as milestones in an employee's career, birthdays, anniversaries, etc.

Rewards for staff

In recent years, retailers have been using custom pins to make their employees feel appreciated for their hard work. These pins are given out every few months or every year, and they are usually given to people who have been with the retail store for an extended period or who have achieved something great during that time.

Employees at retail stores are often rewarded for their hard work with pins that show off their specific achievements. These pins can be made up of different materials and designs depending on the store's preferences. The pins can create a sense of pride among the employees while also making them feel special and recognized for their work.

Retail events/ trade fairs

Retailers may want to create a special pin for an event they are hosting so that attendees know they sponsor it and want to come back after it is over. This also gives them a chance to promote what they sell in-store or online, which may lead people into buying something from them that they wouldn't have known about otherwise.

At the trade fairs and exhibitions, these pins make it easier for attendees to recognize each other and establish connections with people they would not otherwise meet. It's a way to foster community among attendees of an event who might not otherwise know each other very well. They also serve as a great conversation starter during networking sessions or when meeting someone first.

Bolster your retail business with a new sales, marketing, and employee engagement strategy. Try custom pins. At PinProsPlus, we design custom pins that are inexpensive yet highly effective for these and other use cases.

Place Your Order Now. Call us at (801) 544-1005.

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