How Do Realtors Use Custom Pins?

October 16, 2023

‍Custom pins are a staple in the real estate agent's toolkit. They are a perfect tool for marketing your business and attracting customers.

They are used to celebrate top-achieving brokers and agents, to celebrate milestones and improve identity and team spirit, among other applications. Here is everything you need to know.

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‍Branding and Advertisement

The real estate sector is highly competitive, so realtors need to build a strong brand and gain visibility to attract potential clients. Custom lapel pins serve as a great marketing tool.

Real estate agents can use custom pins as a branding tool to help them meet their client's expectations and also to stand out in a crowd. They can be highly effective tools to help get the attention of potential clients.

And by using a custom pin with the same branding and logos that are used on the agent's advertising materials, there is consistency in the overall image created for the agent.

Employee Recognition

A real estate company can use custom pins to thank an employee for going above and beyond the call of duty or simply as an incentive for top performance.

This is a great way to show your employees that you appreciate them, so they will continue to give their all when working on projects or meeting clients.

The next time someone looks at their custom pin, it will be a visual reminder that they're part of something that's bigger than themselves and that they've already achieved some amazing things. That's very motivating!

Milestone Celebration

For example, if it's been five years since you joined your current real estate company, you can order custom pins that commemorate this milestone achievement.

This can include things like signing your first client, closing your 100th deal, or even just reaching the end of your first year in the business. Pins can be given to employees and clients, rewarding them for their efforts throughout the year.

Goal Setting and Team Motivation

You can use custom real estate pins to set goals, such as getting one more listing or selling one more house per month than last year. This helps keep employees focused on the end game to know what they need to do.

Tired of staring at the same old office wall? Want to motivate your team to achieve new heights? Perhaps you want to build a culture of success in your real estate office. Whatever the case, custom pins can help you achieve your goals by setting them and rewarding them with something they'll really want - a custom pin!

Tip: You can create your own pin with a goal and a time frame to help you stay on track. You might set a goal to have 100 showings by the end of the year or 200 leads in six months. If you're working on closing ten deals by June, create a pin with that goal on it and wear it every day until you reach it.

To Streamline Real Estate Events

Custom printed realtor pins and other promotional products can also be used at real estate events to help streamline the process. For example, if you are hosting an open house event or a home show, you could hand out customized buttons with people's names on them as they enter so that you know who is visiting and who should get special attention from your staff. You can also use buttons to designate your VIP guests from those who came.

Commemorate Your Community

One very popular use for custom real estate pins is as an outreach tool to support your local community. By promoting local businesses and organizations while wearing a custom pin, you can show the community that you are invested in their well-being. This is a perfect way to build trust with prospective clients and encourage repeat customers. It's also a great tool to gain support from the people in your community.

Attract Customers

Are you a real estate agent and want to stand out from the competition? Then you need to consider getting a custom pin designed from PinProsPlus.

Tailor your pins for the target audience. Think about how you will use them. You can create custom die-struck pins that are known for their quality and durability. Your clients will see your logo on your shirt or car, which will help build your credibility.

Make sure your design is unique and eye-catching so people will be attracted to it right away. If you are not certain what colors to choose, use colors that stand out, such as red and yellow. These colors are likely to draw more attention than other colors, such as blue and green.

You can use these custom pins as giveaways during a promotional event. When they are wearing one of them in public, they would be seen as part of your organization, and this is where word-of-mouth marketing comes into play which is free marketing for any business. For more ideas in designing and using custom pins for real estate, call PinProsPlus at (801) 544-1005.

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